TREND ALERT! BATIK MOTIF COLLECTION BY UNIQLO

By Athina Angliongto - 7:51:00 AM



Some people do not know this but I am very close with my aunt who has lived in Indonesia for around 30 years with her husband and son. Growing up, I would always get excited whenever my aunt visited the Philippines. Whenever she comes home, she usually brings souvenirs to give to each family member. Some of the souvenirs that she usually brings are BATIK items. Yes, even during my younger years, I am already familiar with BATIK fabric and BATIK apparel because it is one of my aunt's favorite items to give whenever she comes home. I even own a bunch of BATIK dresses and tops that I still wear today. I even have BATIK shorts that I use as sleepwear because well, it's so trendy and comfortable at the same time. (Style and Comfort)

That's why I became very excited when UNIQLO announced their newest Spring/Summer Collection for 2018: BATIK MOTIF COLLECTION featuring of course, BATIK designs and apparel.


The Spring/Summer BATIK MOTIF COLLECTION features traditional textiles that is a fusion of cultural heritage and modern elements. The collection was launched in two phases - the first one was on March 23 and the next one was on May 25. This collection was inspired by the diversity of Indonesia's cultural motifs such as Ceplokan (representing UNITY), Kembang (representing FLORA) and Sido (representing HOPE). UNIQLO aims to preserve the beauty and characteristics of traditional Batik Motifs on wearable everyday pieces. These pieces range from stand collar shirts for men and frilled sleeves and ruffled blouses for women.

MEN'S WEAR

(grabbed from www.uniqlo.com)



The full men’s collection will be available at all UNIQLO stores and online at www.uniqlo.com/sg.


WOMEN'S WEAR




The full women’s collection will be available at selected stores including UNIQLO Orchard Central (Global Flagship Store) and online.


UNIQLO, through the BATIK MOTIF COLLECTION, aims to increase more awareness on Indonesia's cultural treasure to the younger generations around the region. The patterns were carefully thought of and developed by UNIQLO in line with its LIFEWEAR Philosophy to design pieces of clothing that is of the time and for the time. UNIQLO also hopes to meet the standards and needs of the younger generation for affordable and stylish everyday wear.


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About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.8619 trillion yen for the 2017 fiscal year ending August 31, 2017 (US $16.87 billion, calculated in yen using the end of August 2017 rate of $1 = 110.4 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has more than 1,900 stores in 19 markets worldwide including Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Spain, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.





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1 comments

  1. Love the patterns!!! Are they available here in the Philippines? :)

    ReplyDelete